The leading voice for contemporary culture across the Middle East and North Africa
It takes a village and a year to put our show together and then it's over in the blink of an eye. Seeing what we captured filled us with gratitude for the people that this festival has brought into our lives.
A Sole x Afika Conversation with ODDISEE
The sportswear giant followed their principal of Sound Mind, Sound Body, building a respite from the hustle and bustle of the festival. The space carried echoes of Japanese design and featured a chess tournament with Lupe Fiasco.
Power Horse partnered with Street Souk to bring the very best of the West African fashion community to our 2023 edition of Sole DXB. Showcasing six designers in a purpose-built multibrand space.
Sole x Precious Trust present Go Skate Day. We linked up with Precious Trust to host Go Skate Day at the Deira Fountain, followed by a screening of the Lords of Dogtown at Cinema Akil.
Inspired by iconic 90s-style vintage R&B and hip-hop t-shirts, Sole designed a limited-edition tee with festival headliner Jorja Smith. Only available on site, the tee sold out immediately.
Our Work
To celebrate the launch of the adidas basketball Chapter 02 collection, we profiled Dubai-based Ed Lucas to find out his ‘Why’
Inspired by the musical and ‘reinvented classics’ themes of the Gucci HA HA HA collection, Sole spotlighted Cktrl, a South London-based musician, who’s carved out a space through reinterpreting jazz for a new generation.
A new age in Cape Town’s skateboarding story, set against the city’s most iconic spots.
Sole co-curated a museum-level retrospective on hip-hop through photography with Contact High founder, Vikki Tobak, and Oscar-winning producer, Joseph Patel.
Sole x Burberry present 'Nature Versus Nurture' Burberry tasked Sole to create native content through an editorial film and photo essay, communicating their upcoming AW’21 outerwear collection.
The stage is set for the region to announce itself onto the global footballing arena. But what does this look like on a grassroots level to those who have devoted their lives to the game beyond what happens on the pitch?
IN CONVERSATION
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Can I? I Can. How to Build Something From Nothing with Karl Kani
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Briding the Gap with Azeema: How Intercultural Communication Builds
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In Conversation With Nigel Sylvester
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Practising the Universal Laws of Nature to Build Responsible and Successful Brands
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From Brooklyn to Beyond: The Creative Process of Joey Bada$$, Presented by Les Benjamins
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Shabab: Connecting Today and Tomorrow
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A Sole x Afrika Conversation with Tamer & Maysa of DAM
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A Sole x Afika Conversation with ODDISEE