Experiential
Asics at Sole DXB 2023
30.01.2024
The sportswear giant presented a space at Sole DXB 2023 that followed their principal of Sound Mind, Sound Body.
The sportswear giant followed their principal of Sound Mind, Sound Body, building a respite from the hustle and bustle of the festival. The space carried echoes of Japanese design and featured a chess tournament with Lupe Fiasco.