Experiential

Asics at Sole DXB 2023

30.01.2024

The sportswear giant presented a space at Sole DXB 2023 that followed their principal of Sound Mind, Sound Body.

The sportswear giant followed their principal of Sound Mind, Sound Body, building a respite from the hustle and bustle of the festival. The space carried echoes of Japanese design and featured a chess tournament with Lupe Fiasco.